warehouse fulfillment centers

6 Trends That Will Increase Demand for Micro-Fulfillment Centers

Companies are trying to get closer to customers, to keep costs down indisputably, micro-fulfillment is one of the most well-liked trends in the supply chain. The ability to get products into consumers’ hands faster than your competitors is the final leg up, therefore not solely it’s a trend, but a strategy enabling today’s retailers to decentralize fulfillment, produce a far better client experience, and redefine the retail landscape.

What are micro-fulfillment centers and how does it works?

Micro-fulfillment is a strategy for fulfilling consumer’s orders from retail store locations closes to the consumer. Dense, scalable, and versatile storage and selecting solutions within the neighborhood stores permit retailers to quickly fulfill consumer’s orders while reducing final-mile costs and meeting customer demand for “right now” products.

Micro-fulfillment centers — small distribution warehouses placed strategically to meet orders in urban areas — are rising as a competitive asset within the grocery sector. They usually have a way smaller footprint than the big warehouses' retailers have traditionally used, occupying a compact 2,000-50,000 square feet instead of acres of area.

6 Trends That Will Increase Demand For Micro-Fulfillment Centers

  • Dark stores: Dark stores are traditional retail outlets that have been converted to local fulfillment centers. As e-commerce adoption is fast, and in-store consumer visits are decreasing, retailers are increasingly considering changing the proportion of their stores to dark stores. Stores already equipped with refrigerated and frozen sections can help meet increases in cold supply chain requirements to fulfill online grocery orders. MFCs in dark store locations can also fulfill all-important impulse purchases, made when orders are picked up.
  • Consumer Demand for Omnichannel Retail Experiences: Customers have begun to expect Omnichannel retail experiences from their favorite brands, which means a seamless and consistent experience across channels including online, mobile, and in-person. If a consumer purchases an item online, for instance, the omnichannel model means the customer can return the item to any brick-and-mortar location, wherever it was purchased.
  • Embedded integration technology: This technology is another major trend impacting retail logistics, as logistics companies recognize the need to seamlessly and reliably share data back and forth with customers.

    For example, real-time location tracking coupled with real-time traffic updates make it possible to optimize delivery windows. Embedded data platforms make it attainable to connect and integrate data leveraging capabilities that are already built-in to the solution. Embracing embedded integration technologies allows retailers to better share data throughout their supply chains, connect with consumers in a lot of significant ways and more effectively track inventory.
  • Big data analytics: Big data analytics opens up a world of possibilities for retail logistics operations. It helps supply chain experts identify the streamlined flow of goods/resources across the warehouse and the supply chain. It also optimizes routing for last-mile delivery, thus shortening order fulfillment times and enabling more businesses to offer faster deliveries to consumers. This is often done by aggregating data from many sources including weather patterns, real-time traffic, fuel prices, diversions, congestion, and much more. By leveraging big data analytics to optimize routing.
  • Increased adoption of collaborative robots: Robotics is already revolutionizing the long run of the logistics industry. The collaborative robot especially is making tremendous headway in streamlining and optimizing warehousing, order fulfillment, and delivery operations. Collaborative robots, like Chuck by 6 River Systems, help to improve productivity and efficiency by streamlining picking routes and improving pick rates.

    Collaborative robots are particularly appealing to retail distribution and fulfillment as the retail industry experiences significant seasonal peak periods. Because collaborative robots don’t require new infrastructure, warehouse operators can rent additional robots to accommodate seasonal demands and return them after the peak. More and more retail distribution centers will deploy robots as the technology becomes more accurate, versatile, and cheaper.
  • Growing demand for rapid home delivery: While the price has long been a critical differentiator of retail services, efficient last-mile delivery is quickly becoming a close competitor. Supply chain interruptions have led to delays and longer delivery times in the wake of the pandemic, although these capabilities are expected to recover as the world returns to a new normal.

    Retailers are being pressured by customers to offer same-day or next-day delivery, a demand few companies have been able to meet during the COVID-19 pandemic. As such, e-commerce retailers that can improve the speed and efficiency of their last-mile delivery services can leverage this trend to outstrip the competition


The retail sector is changing into digital, customers are expecting quicker delivery, and the variety of products sold online has multiplied. Manual picking is unable to follow this pace, and conventional distribution centers that serve massive regions cannot provide same-day delivery to everybody. Unfortunately, setting up conventional distribution centers inside cities is not viable, due to their space requirements and the high price of land.

Micro-fulfillment centers can bring products nearer to the consumer while picking orders around 10 times quicker by using automation. Since robots are small and fast, products can be stacked more closely along and in taller racks. If these trends to be followed will undoubtedly increase the demand for micro-fulfillment centers.


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